Crypto.com Seeks To Profit From Bull Market With $ 100 Million Ad Campaign

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Cryptocurrency Exchange Crypto.com is embarking on a global advertising campaign, seeking to capitalize on the latest wave of the cryptocurrency market.

  • A company spokesperson told CoinDesk that the exchange has invested $ 100 million in the campaign, which spans more than 20 countries and will run “for several months.”

  • Entitled “Fortune Favors the Brave,” the commercial stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister, Crypto.com reported Thursday.

  • The campaign represents an aggressive move by Crypto.com and comes less than two months after FTX launched a US $ 20 million ad campaign featuring football quarterback Tom Brady and his wife Gisele Bündchen.

  • After a relatively calm summer, the crypto market has received new momentum, supported by the long-awaited debut of a bitcoin exchange-traded fund in the United States. Crypto.com will aim to capture this momentum to help establish the brand in front of a wider audience.

  • The announcement’s message is “focused on financial independence and self-determination,” CEO Kris Marszalek said in a statement, its timeline coinciding with the “early stages of widespread cryptocurrency adoption.”

Read more: FTX gets another sports sponsorship with Super Bowl ad

UPDATE (OCTOBER 28, 1:19 PM): Change the photo.


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